Terms and Conditions

Last Updated: 22 July 2026

These terms and conditions govern your use of the Apex Optimise website at https://apexoptimise.com and any services you engage us to provide. Please read them carefully. By using this website or commissioning our services, you agree to be bound by these terms.

If you do not agree with any part of these terms, please do not use our website or services.

Definitions

“Apex Optimise”, “we”, “us”, “our” — the digital agency providing web development, SEO, digital marketing, branding, video editing, and eCommerce services.
“Client”, “you”, “your” — the individual or business engaging our services or using our website.
“Services” — any work delivered by Apex Optimise, including but not limited to website development, search engine optimisation, digital marketing, graphic design, video editing, eCommerce development, and website maintenance.
“Deliverables” — the files, code, designs, reports, or other materials produced as part of the Services.
“Agreement” — these terms together with any proposal, quotation, or written contract accepted by both parties.

Use of Our Website

You may use this website for lawful purposes only. You agree not to:

Use the website in any way that breaches applicable law or regulation
Attempt to gain unauthorised access to our servers, systems, or data
Introduce viruses, malware, or any other harmful code
Copy, scrape, reproduce, or redistribute website content without written permission
Use the website to transmit unsolicited advertising or spam
Interfere with the proper functioning or security of the website

We reserve the right to restrict or block access to anyone who breaches these terms.

Services and Quotations

Proposals and Quotes

All quotations are based on the requirements you provide at the time of enquiry. Quotes remain valid for 30 days unless stated otherwise. A quotation is not a binding contract until confirmed in writing by both parties and any required deposit has been received.

Project Scope

The scope of work will be defined in a written proposal, statement of work, or accepted quotation. Anything not expressly listed in the agreed scope is considered outside the project and may be quoted separately.

Changes to Scope

If you request additions or changes after the scope has been agreed, we will provide a revised quote and timeline. Work on scope changes begins only after written approval.

Client Responsibilities

To deliver on time and to standard, we rely on you to:

Provide accurate and complete project requirements
Supply all necessary content, text, images, logos, and brand assets in a timely manner
Provide access credentials for hosting, domains, CMS, analytics, or advertising accounts where required
Nominate a single point of contact authorised to approve work
Respond to requests for feedback, information, or approval within a reasonable period
Ensure all materials you supply are legally owned or properly licensed by you

Delays caused by late or incomplete client input may shift project timelines and, in extended cases, incur additional charges.

Project Timelines

Estimated timelines are provided in good faith based on the agreed scope. Timelines are estimates, not guarantees, and may be affected by scope changes, delayed client feedback, third-party service issues, or circumstances beyond our reasonable control.

We will keep you informed of any material change to a projected delivery date.

Payment Terms

Deposits

Unless agreed otherwise in writing, projects require an upfront deposit before work commences. This deposit confirms your booking and is applied against the total project fee.

Invoicing and Due Dates

Invoices are payable within the period stated on the invoice. For phased projects, invoices are issued at agreed milestones. Recurring services such as SEO, digital marketing, or website maintenance are billed monthly in advance.

Late Payment

We reserve the right to pause work, suspend access to deliverables, or withhold final files where invoices remain unpaid beyond their due date. Repeated non-payment may result in termination of the Agreement.

Refunds

Deposits cover time and resources reserved for your project and are generally non-refundable once work has commenced. Where a project is cancelled part-way, you remain liable for all work completed up to the cancellation date. Refunds for unused portions of prepaid recurring services are considered on a case-by-case basis.

Taxes and Fees

All fees are exclusive of applicable taxes, bank charges, and currency conversion fees unless stated otherwise. Third-party costs such as domain registration, hosting, premium plugins, stock assets, licences, and advertising spend are billed separately or passed through at cost.

Revisions

Each project includes a defined number of revision rounds, specified in the proposal. Revisions cover refinements within the agreed scope and creative direction.

Requests that introduce new features, change the agreed direction, or fall outside the original brief are treated as scope changes and quoted separately. Additional revision rounds beyond those included are chargeable at our standard rate.

Approval and Project Completion

A project is considered complete once the final deliverables have been approved by you, or once the deliverables have been submitted and no feedback is received within 14 days.

Where a project is left inactive by the client for more than 60 days without communication, we reserve the right to close the project and invoice for all work completed.

Intellectual Property

Transfer of Ownership

On full payment of all outstanding invoices, ownership of the final deliverables created specifically for your project transfers to you.

What We Retain

We retain ownership of:

Our pre-existing tools, frameworks, code libraries, and internal methodologies
Working files, drafts, and concepts not selected for final delivery
Any custom development approach or technique used across multiple clients

We grant you a non-exclusive licence to use these elements as embedded within your delivered project.

Third-Party Assets

Some deliverables may include third-party components such as themes, plugins, fonts, stock images, or software licences. These remain the property of their respective owners and are subject to their own licence terms. Ongoing licence or subscription fees are your responsibility unless agreed otherwise.

Client-Supplied Materials

You warrant that any content, images, logos, or materials you supply do not infringe the rights of any third party. You agree to indemnify us against any claim arising from materials you provide.

Portfolio and Promotion

Unless you request otherwise in writing, we reserve the right to display completed work in our portfolio, case studies, social media, and marketing materials, and to reference your business name and logo as a client. Confidential commercial details are never disclosed.

Confidentiality

Both parties agree to keep confidential any non-public business information disclosed during the course of the engagement. This obligation continues after the project ends. It does not apply to information that is publicly available, independently developed, or required to be disclosed by law.

SEO and Marketing Disclaimer

Search engine optimisation and digital marketing results depend on factors outside our control, including search engine algorithms, competitor activity, market conditions, and platform policy changes.

We apply industry best practices and provide transparent reporting, but we do not guarantee specific rankings, traffic volumes, conversion rates, or revenue outcomes. Any figures discussed are projections based on available data, not promises.

Advertising spend on platforms such as Google Ads or Meta Ads is separate from our management fee and is your direct responsibility.

Hosting, Domains, and Third-Party Platforms

Where we assist with hosting, domain registration, or third-party platform setup, these services are provided by external suppliers under their own terms. We are not responsible for downtime, data loss, price changes, service discontinuation, or policy changes by these providers.

Unless you have an active maintenance agreement with us, responsibility for backups, updates, security, and renewals passes to you at project handover.

Warranties and Support

We warrant that the Services will be performed with reasonable skill and care.

For website development projects, we provide a bug-fix period of 30 days from launch covering defects in our own work. This does not cover:

Issues caused by third-party plugins, themes, or hosting
Changes made by you or another party after handover
New feature requests or design changes
Content updates or general maintenance

Ongoing support is available through a separate maintenance agreement.

Limitation of Liability

To the fullest extent permitted by law:

Our total liability arising from the Agreement shall not exceed the total fees paid by you for the specific service giving rise to the claim.
We are not liable for indirect, incidental, consequential, or special damages, including loss of profit, revenue, data, goodwill, or business opportunity.
We are not liable for losses arising from third-party services, hosting failures, security breaches originating outside our control, or your failure to maintain backups.

Nothing in these terms excludes liability for fraud, wilful misconduct, or any liability that cannot lawfully be excluded.

Termination

By Either Party

Either party may terminate the Agreement by giving written notice. For recurring monthly services, 30 days’ written notice is required.

Effect of Termination

On termination, you remain liable for all work completed and expenses incurred up to the termination date. Deliverables will be released only once all outstanding invoices are settled.

By Apex Optimise

We may terminate immediately where you breach these terms, fail to pay invoices, engage in abusive conduct toward our team, or request work that is unlawful or unethical.

Termination

By Either Party

Either party may terminate the Agreement by giving written notice. For recurring monthly services, 30 days’ written notice is required.

Effect of Termination

On termination, you remain liable for all work completed and expenses incurred up to the termination date. Deliverables will be released only once all outstanding invoices are settled.

By Apex Optimise

We may terminate immediately where you breach these terms, fail to pay invoices, engage in abusive conduct toward our team, or request work that is unlawful or unethical.

Force Majeure

Neither party is liable for delay or failure to perform caused by events beyond reasonable control, including natural disasters, war, civil unrest, government action, power or internet failures, pandemics, or major third-party platform outages.

Independent Contractor Relationship

Apex Optimise operates as an independent service provider. Nothing in these terms creates a partnership, joint venture, employment relationship, or agency between the parties.

Governing Law

These terms are governed by the laws of the Islamic Republic of Pakistan. Any dispute arising from the Agreement shall be subject to the exclusive jurisdiction of the courts of Pakistan.

Both parties agree to attempt good-faith resolution of any dispute through direct discussion before pursuing formal proceedings.

Severability

If any provision of these terms is found invalid or unenforceable, that provision will be limited or removed to the minimum extent necessary, and the remaining provisions will continue in full force.

Entire Agreement

These terms, together with any accepted proposal or written contract, constitute the entire agreement between the parties and supersede all prior discussions, proposals, or representations, whether written or verbal.

Changes to These Terms

We may update these terms from time to time. The current version will always be published on this page with the revision date. Continued use of our website or services after changes are posted constitutes acceptance of the revised terms. For active projects, the terms in force at the time of engagement will apply unless both parties agree otherwise.

Contact Us

For any questions about these terms and conditions, please contact:

Apex Optimise Email: info@apexoptimise.com WhatsApp: +92 331 7131599 Website: https://apexoptimise.com